Satisfying the Search Engines - Conclusion
When you are building an Internet web page, remember you are providing content for the entire Internet community. It shouldn't be your goal to attract the most people to your site, but to attract the people who can benefit from your site the most. Search engines and directories are one of the most used methods to attract people to your site, but after they get there, it is up to the content and design of your site to keep them there and to make them want to come back. Using the techniques discussed in this paper, you will increase the probability people will not only be able to find your site when they use search engines or directories, but they will be more likely to click on the link and enter your site.
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By Robert Corfman - 10/11/98