Satisfying the Search Engines - Description Meta Tag
The description meta tag is used by the search engines to present a meaningful description of your site to those using the search engine. The beauty of the search engines that use the description meta tag is that they provide you the ability to control the way the description appears. It is important to think carefully about how people will perceive your site when presented with only this description.
A hypothetical example of a description meta tag is:
<META NAME="Description" CONTENT="A complete list of Star Trek Deep Space Nine Cards and the quantities I have available for trading and the cards I need are listed here.">.
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By Robert Corfman - 10/11/98